India vs Pakistan Champions Trophy final: One crore rupees for 30 second adds slot?

Television advertising rates for Sunday's Champions Trophy final between India and Pakistan are 10 times the normal price

As millions of fans are expected to tune in for a clash that last time ranked among the six most-watched sporting events.

Pakistan, the lowest-ranked team at the Champions Trophy, upset the hosts and favourites England to set up a final with defending champions India, feeding a frenzy for a game that commands a fanatical following .

A 30-second spot during the final to be broadcast by Rupert Murdoch's Star Sports is expected to cost nearly 10 million rupees ($155,267), far higher than the 1 million rupees that advertisers pay on average for most Indian shows, said a person involved in buying ads.

Most of the TV spots for the final, to be played in London, were pre-booked with firms such as Nissan Motor, Intel Corp, Emirates, Chinese mobile maker Oppo and Indian tyre maker MRF signed up as commercial partners for the tournament.Only  10 percent of the slots are left for the final, a person in the sports broadcasting industry said.