Vodafone & Idea launches data offers to counter Reliance Jio offers

Vodafone & Idea launches data offers to counter Reliance Jio offers

With Reliance Jio continuing with its free services under the Jio Dhan Dhana Dhan offer, the country's three biggest telecom operators: Vodafone and Idea - have launched data-heavy offers in a bid to retain their users. The offers by two operators seem to be personalised for individual users, based on their usage patterns.

With such data-heavy offers Vodafone and Idea aim to keep users from enrolling for the Jio Prime service and get free services for three months. The launch of these customised offers is very close to the last date for signing up for Jio Prime at Rs. 99, i.e. April 15.